R AND P - Analysis of Beyonce's

Artist - Beyonce

Title of song- If I were a boy

Date of Release- October 12th 2008

Director of music video - Jake Nava 

Genre - R 'n' B / Soul 

There is a strong link between the video and the lyrics to the song, Beyonce is performing whilst also narrating the storyline. The basic plot to the music video is Beyonce and her partner switch places were Beyonce becomes a boy she then takes the stereotypical role on as the bread winner as she becomes a police woman. 

In the beginning of the video, beyonces husband makes her breakfast and he's excited about it, and she kind of doesnt have time to eat. She has a male partner and the video goes through their daily routines. Her husband's at work and has attractive girls flirting with him but he declines their advances. She has a guy flirting with her, and she flirts back.

Beyonce said that at the end of the video, viewers would realize the husband is a police officer and what the female character, had been doing throughout the video is what her husband had actually done to her all along.
MTV News writer Jennifer Vineyard's analysis of the concept concluded, "when we first saw it from a different perspective Beyonce's, behavior seemed more abnormal. And when it's the guy doing everything she just did in the previous scenes, it becomes all too familiar—which is Beyoncé's point.

R AND P- Andrew Godwin

Andrew Goodwin identifies 5 key aspects of a music video that we the audience should look out for which are :

-Thought beats - Seeing the Sound
-Nartrative and Performance
-Relation of Visuals to song
-Technical Aspects of the Music Video
- The Star Image

Thought Beats- Seeing the sound in your head

First Step is to look at the music itself. We must take into consideration the structure of the song e.g Chorus/Verses.

Secondly the voice of the song. The artists voice is extremely unique and can form identity or a trademark that can work really well with the star image. A classic example of this is Mariah Carey he ability to hit ridculously high notes in the 90's was her trademark.

Thirdly Good win also points out the artists mode of address. Songs can be seen as stories and the artists the storyteller, making the music video a two communication device, them telling us a sotry and us listening.

Narrative and Performance

We only tend to get a gist of the meaning of the song then tend to makeup our own idea of what is being told in a music video. Goodwin explains the music videos should ignore common narrative. It is important in their role of advertising.  The artists acting as both narrator and participant helps to increase the authenticity howerver the lip sync and other mimed actions remains the heart of the music videos. The audience need to believe that it is real for this effect to take place.

Relation Of Visuals to song

Illustrate Amplify Disjuncture this technical term means that the meaning of the song is completely ignored there is no link at all from the music lyrics to the video. Daft Punk have a dance beat with not alot of lyrics therefore they have explored music video and created a video in which they simply have a dog walking down the street with various people looking and talking to him.

Technical Aspects

Technical aspects hold the music video together through use of camera work, movement , angle , msie-en-scene, editing, sound and special effects.

Speed-  camera movement, editing, cutting and post production are all forms of use of camera.

Lighting and colour help set modds and emphasise key moments of the song for dramatic effect.

Mise-en-scene- the setting of the music videos is all vital it needs to look authentic to attain professionalisim. Also the use of pathetic phyallasy having the weather coinside with the actors feelings or the mode of the song.

Beats- music videos use cuts to go with the beat or rhythm making the video mor eentertaining.

Star Image

Two very big iconic artists who have an amazing star image are Elvis Preseley and Micheal Jackson.

However Elvis was the first artist to have the 'Star Image' with his quiffed hair broad shoulders and dashing looks his image really helped him to become an amazing phenomanon.

R AND P- History Of Music - 1990's

As I am a 90's baby! I was definitely happy when I was told to research this decade in more depth.


Popular Music in the 1990s saw the continuation of teen pop and dance-pop trends which had emerged in the 1980s. Additionally,hip hop grew and continued to be highly successful in the decade, with the continuation of the genre's golden age. Aside from rap,contemporary R&B and urban music in general remained extremely popular throughout the decade; urban music in the late-1980s and 1990s often blended with styles such as soul, funk and jazz, resulting in fusion genres such as new jack swing and hip hop soul, which were popular.

The 90's also seen the birth of Girl Bands and Boy Bands. With Take that hitting there peak in 1993 they soon became the biggest Boy Band in the country. There first number one 'Pray' reached the charts the 17th of July staying there for 4weeks, then getting knocked off by Freddie Mercury 'Living on my own' after his death in 1991. Take that then went on to have another 2 UKNO.1 hits that year 'Relight my fire' and 'Babe'. 
However the biggest selling number1 of 1993 was Meatloaf with 'Id do anything for love (But I wont do that)' with an incredible 8weeks at Number 1! However Wet Wet Wet blown away 1994 with 'Love is all around' this was number 1 for 15 weeks!!! 


SPICE UP YOUR LIFE!

1994 is the year in which girl group The Spice Girls formed. They were signed to Virgin Records and released their début single, "Wannabe" in 1996, which hit number-one in more than 30 countries and helped establish the group as a "global phenomenon". Credited for being the pioneers that paved the way for the commercial breakthrough of teen pop in the late 1990s, their début album, Spice, sold more than 28 million copies worldwide,becoming the best-selling album by a female group in music history. They have sold over 75 million records worldwide, making them the best-selling female group of all time.
















By the time of 1998 coming around the chart had seen the likes of All Saints with there first number 1 'Never Ever',  Boyzone with their 4th Number 1 and Run DMC vs Jason Nevis with 'Its Like That' which was at the top for 6weeks. 

B*witched one of my guilty pleasures made their first appearance in 1998 with 'C'est Le Vie' staying at the top for 2weeks!
As the spice girls started to break down, Robbie williams had left Take That and went for a solo career. Achieving number 1 with his amazing single 'Millennium' he gained a massive fan group which then lead him on to release 'Shes the one' in 1999.


Britpop is a subgenre of alternative rock that originated in the United Kingdom. Britpop emerged from the British independent music scene of the early 1990s and was characterised by bands influenced by British guitar pop music of the 1960s and 1970s. The movement developed as a reaction against various musical and cultural trends in the late 1980s and early 1990s, particularly the grunge-phenomenon from the United States. In the wake of the musical invasion into the United Kingdom of American grunge bands, new British groups such as Suede and Blur launched the movement by positioning themselves as opposing musical forces, referencing British guitar music of the past and writing about uniquely British topics and concerns. These bands were soon joined by others including Oasis, Pulp, Supergrass, Sleeper and Elastica.



The MP3 was released in 1993 this allowed people to walk around, whilst listening to their favourite tunes!

The invention of the internet changed the way music is listened to completely, the likes of YOUTUBE and downloading music came to life which also bought about illegal downloading. 

R AND P - Me the Consumer of Music

There are many ways in which I consume music the main one being the Radio or my i-pod and sometimes Youtube.  Having Youtube makes the music I enjoy a lot more easier to access. My music tastes are very broad to be honest from reggae to pop there is not much that I do not like apart from Screamo and Rock I cant stand the loudness. The main artists that appeal to me are: Olly Murs, Jessie J, The Script, Ceelo Green, UB40,  Beyonce, Plan B,  Adele, Take That and Oasis. The age in which we live in now is dominated by the charts having the top 10 updated to us every sunday on the radio and constantly on music channels throughout the week having the easy access to the charts allows us to know whats HOT and whats NOT!.

 

My tastes in music have been heavily influenced by my mum and dad. My Mum listens too Take That, Robbie Williams, Oasis, Adele and many more most of which being in the charts. My Dad on the other hand is a massive reggae fan! UB40, Bob Marley, Bitty McClean and Inner Circle. 

A2 Set Brief

A promotion package for the release of an album, to include a music promo video, together with two of the three following options :

- a website homepage for the band
-digipak for the albums release
-magazine advertisement for the digipak