We have been asked to to do some in deepth research into 'The History of the Digipak'
Since Digipaks were among the first alternatives to jewel cases to be used by major record companies, and because there is no other common name for Digipak-style packaging made by other companies, the term digipak or Digi-Pak[2] is often used generically, even when the media holder is a hub or "Soft Spot"[3] rather than a full plastic tray.
The surface of a vinyl record is readily damaged, so aside from the outer cardboard sleeve, there is usually an inner protective cover to protect against dust and handling. This is normally shaped to allow it to readily slide within the outer cover. The inner sleeve is either thin white paper, either plain or printed with information on other recordings available from the same company, or a paper sleeve
Digipak Conventions
IMPAC Group, Inc. originally owned the Digipak trademark. That company was acquired by MeadWestvaco (MWV) in 2000 and folded into its AGI Media division. Following this acquisition, the Digipak name and designs were licensed to manufacturers around the world. MWV sold AGI Media to Atlas Holdings in 2010. In 2012, Atlas purchased Shorewood Packaging from International Paper and merged the two companies to create AGI-Shorewood.
Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside.
Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside.
Digipak-style packaging is often used for CD singles or special editions of CD albums and the tall DVD Digipak (DVDigipak)[4] is used as a premium package for DVDs and DVD sets. Such packaging is less resistant to abrasion than jewel cases, so it tends to show signs of wear relatively quickly. Licensed digipak manufacturers such as domestic U.S. printer and disc replicator Oasis Disc Manufacturing recommend coating the raw printed paper with a protective UV coating, thus ensuring greater longevity.
Although less vulnerable to cracking than a jewel case, the disc tray inside the package (particularly the "teeth" of the hub which secure the disc in place) remains rather brittle and is prone to cracking if the package is crushed. Digipak-style cases grew in popularity among record labels and recording artists in the early 2000s.
Digipak with recycled tray made from sugarcaneManufacturers have sought to reduce environmental impact and improve functionality by introducing recycled components into its trays; one has announced a 100% post-consumer PET tray made from recycled bottles, which also eliminates the need for the brittle "teeth". Another one goes one step further by totally eliminating the plastic tray and replacing it with a paper tray made from sugarcane and egg carton. Many printers use recycled or sustainable material for the board stock.
The History Of Album Covers
The album cover is a component of the over all packaging of an album. Especially in the case of vinyl records with cardboard sleeves, these packages are prone to wear and tear, although wear and tear does often take place to some degree on covers contained within plastic cases. A variety of treatments could be applied to improve both their appearance and durability, such as clear plastic wrap. Many products have been available for the storage of vinyl albums, often clear plastic sleeves.
The surface of a vinyl record is readily damaged, so aside from the outer cardboard sleeve, there is usually an inner protective cover to protect against dust and handling. This is normally shaped to allow it to readily slide within the outer cover. The inner sleeve is either thin white paper, either plain or printed with information on other recordings available from the same company, or a paper sleeve
supporting a thin plastic bag. These quite often have a circular cut out so that the record label can be read without directly handling the record, though when the inner sleeve is printed with lyrics, which became quite common, then there is usually no hole.
- Special Edition - Adds Value - Sell at Higher Price
- Track List
- Website
- Institutional Info; - Label Information, Who's Who in the Band
- Extra Features; - Posters, Autographs, Pictures, Live Footage, Interviews, Bonus Tracks, Promo Videos, Rating/Parental Advice
- Artist Name
- Album Name
- Image/Motif of Artist
Photo Shop Training
Mug shot of us all, here we all are learning the in's and outs of photoshop!
A rough start!
Playing with Designs
This is what I would like to create for my digipak, here i'm just messing around to see how easy it is to make the text blend into the mug. The image I am trying to show is the stereotypical teenage life, waking up from the night before and having a 'hang over breakfast'. Here is a picture I took off google images to try and show you the idea I am trying to achieve.
After editing the photo I then decided to get some feedback from my target audience.
Matt - ' really good, love the title and toast. good homely feel.'
Jack- 'Reminds me of a sunday morning recovery'
Pav -'The use of the darkened background emphasises the album name on the mug, the toast also symbolises the morning time'
All comments are positive. I then went home and played with some different shots of the mugs starting from above. I really liked the angle and shot so this is the photo I have decided to use for the back of my Digipak. The front will be a photo of my Artist drinking the tea with 'Relationshi*s' on the front of the mug.
Adding text.
Realising now that it would probably be a better Idea to include my Artist as I have her avaiable to me and it will make my three media consistant, so because of this I have decided to do some more research into album covers which feature the artist.
Digi Pack - Progress
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