I really wanted Kim to look warm and casual for the video as the she will be in her recording studio, making the audience know that she feels comfortable and at home in her surroundings. Id also like Kim to wear leggings as this clothing is seen as comfortable and easy to move in. Her look will be what you can stereotypically expect from a girl of her age. Also within the outdoor shots Id like her to be in a casual coat appealing to her target audience.
Ive also considered the rock look, this will make her look more professional and also appeal to my target audience.
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